This is the first of a series of mini guides that will help you love fashion & respecting the environment at the same time.
These mini guides are genuine, effective and they are all based on on real life experiences.
This mini guide is inspired by the book How to break up with fast fashion by Lauren Bravo, which helps you change the way you shop and better a more eco friendly buyer.
1. Choose secondhand, first. There are enough clothes in this world and by buying second hand you're not only preventing them to end up in landfill but also telling the fashion industry that you don't need new ones. Plus, nowadays you can easily find fast fashion brands in any thrift and secondhand shop.
2. Discovered brands that are more ethical: there are better options out there other than fast fashion brands.
In this brand directory called Good on You you can find thousands of brands rated on how good they are for the people, the animals and the environment.
3. Unsubscribe from newsletter that just knock your mailbox with constant sale, offer and new trends that will last one week.
4. Discover the brands near you: check out the local boutique and designers of your city, your neighborhood. Shopping local is so much more fun and ethical: you get to know and support you community.
5. Remind yourself how do you really feel every time you have the rush of buying something, you wear it twice and then you are already tired of it.
"Fast fashion is like fast food, after the sugar rush it just leaves a bad taste in your mouth" - Livia Firth.