Based in the heart of the shuk hapishpeshim in Jaffo, Hadas is one of our favorite shop.
And yes, she became also a good friend.
I decided to launch this column probably also because of her.
Each and every time I would wear something bought on her shop, friends and colleagues would ask us "where did you get that?".
I thought I needed to promote brands like hers, made local and in a conscious way.
This a way for fashion to meet sustainability.
Hadas is a one woman show: she designs her clothes, runs her boutique and manages her Instagram page. On top of that, she has two lovely kids and a husband.
I look at her as a superhero.
Every piece she makes is so versatile, you'd want to wear every day, all day.
Her designs are not too complicated, yet they always look good, even on different type of bodies - and age: Hadas fits teenagers, women in their 30s as well as their mothers (my mother is a big fan as well).
Her clothes make women feel comfortable and in this way they empower them.
Go visit her lovely boutique, Hadas is a very welcoming host and she will make you feel so beautiful in her clothes.
Info: Rabi Pinkhas St 9, Tel Aviv-Yafo