E1: Time to Stop
Ok so, I often get asked how to start being a more sustainable fashion lover.
Well, let me share with you what I always answer: you need to STOP before your start doing anything.
I'm sharing here with you, 3 things I stopped doing to start being more sustainable.
Making up excuses
I used to buy new clothes or accessories each and every time I had an excuse, either being very happy or very sad, having a special occasion, a celebration... any kind of situation would be for me a reason to purchase something new.
Buying from fast fashion
I stop buying from Zara, Mango, H&M, but also Castro, Renuar, Fox, but even shops in Allenby Street or Azrieli Mall. I will never stop repeating this though. For no reason, you should buy from these shops.
They are what is called fast fashion, the #1 reason why fashion is the second most polluting industry in the world. By producing 52 collections a year (if not more) they create a circle of over production that simply pollutes planet earth - but first our own closets.
it's call fast fashion as a connection between fast foods and these kind of shop but I call it disposable fashion: buy, wear, throw away.
Throwing away clothes you no longer wear
I stop throwing away clothes i worn once or never.
Instead I try to find ways to love my clothes again or for someone else to fall in love with them.
Buying new clothes without thinking #30
I wish I was able to buy nothing but unfortunately I still have, as many of us, the desire or owning new stuff.
When I really want to buy something new, and in that case I only go local or sustainable international brands, I always ask myself: am I gonna wear this item at least 30 times?
Don't lie to yourself, most of the times, the answer is no. But when if yes, then you can be sure, you just bought something you're gonna want to wear every single day.
Now it's your turn. Tell us, what are the things you stopped doing to have a more eco wardrobe?